What is a Sales Funnel?
A sales funnel is an ideal journey you'll experience on your way to becoming a customer. Although you can sell your products or services to thousands of people, only a small portion of these leads will become customers.
Now you may have guessed why it was called the sales funnel. In order to get that amazing new client, you have to funnel the foreground downward.
About Sales Funnel
To further decompose this point, let's separate the funnel into various stages.
- Attraction: Marketing and advertising to make visitors to your site.
- Convert: A provision that inspires visitors to share their contact information.
- Close: Encouraging efforts lead to closure and becoming a paying customer.
- Delight: Quality service, make your customers happy, and inspire the recommendation.
Example Illustration
To illustrate this process, let's say you're looking for a music subscription service.
Attract
You go to Google and search “streaming music” In search results, you see "Spotify: Music for everyone " So you tap on the hyperlink and get to the Spotify landing page.
Convert
You browse the Web and notice a big blue button that says, "Free ". You enter your name and email address and sign up for an account.
Before you know it, you'll enjoy your favorite tunes!
Close
A few days later, you will receive an email from Spotify describing the benefits of Spotify's premium (no ads, offline eavesdropping, etc.).
The free service is great, but the ad is a little annoying, so you enter your credit card details and subscribe to the premium account.
Delight
You like Spotify very much, you tell your friends and encourage them to create free accounts.
In this example, Spotify attracts your services through a mix of SEO and brand recognition. They offer free Spotify subscriptions to convert you from an anonymous site visitor to a lead, and e-mail helps end the deal. But it did not stop.
High-quality service and social sharing choices motivate you to recommend friends, so loops can continue. Spotify attracts your services through YouTube ads, social media ads, and other marketing campaigns.
Through these efforts, Google search is just the last piece to push you to the edge. Although your company may be different from Spotify, the principle remains the same.
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