How to Improve Conversions of Sales Funnel with Email Marketing

The top way you can improve conversions in your online business iss through email marketing. Here’s why.

The purpose of having an email list is to convert people into customers and clients. So you need to be very focused on improving your conversion rates.

Conversion Begins With Trust

You have to understand is that conversion is about people trusting you. People have to believe that you can help improve their lives. If they don't believe that, then they're not going to convert them into customers, clients or anything else.

Everything about building conversion has to do with trust. And not just the trust of your email list.

Everywhere you go online make sure to develop your authority, your expertise and most of all your trustability. If you don't know how to build trust, I'll tell you very quickly...

Help people improve their lives.

That's it!

You help people get what they want… they'll trust you. And when they trust you, they will happily become your loyal followers, customers and clients.

Many Email Marketers Have No Sales Funnel

Now you do need a sales funnel in order to get people to buy from you, not just once but repeatedly. There are many kinds of sales funnels and I don't want to talk about all of that right now.

What I do want to say is that when you get somebody on your email list they are instantly in your sales funnel. That probably begins with a free offer. Nonetheless, they are still in your sales funnel.

That only means that they are now going to be offered, on a regular basis, whatever it is you're selling. So treat your email list like a sales funnel from day one.

That's where your sales funnel begins. And hopefully it never ends.

The end of your sales funnel means only that somebody has dropped off your list…or that you've stop offering them things to buy.

So a sales funnel is Perpetual.

From day one, you want people to know that they can buy something from you to improve their lives.

What Should You Offer?

I don't know what that is because it's your business not mine. But find out what improves their lives and offer it to them on day one… and every single day thereafter.

Yes, you must pepper them with "value" emails that teach them things. But, you still need to offer something for them to buy in every single email you have.

It doesn't have to be something new or different every day.

If you're not doing something like this, then you don't really have a sales funnel. If you don't have a sales funnel, you're not going to get many conversions.

People will just keep opening your emails, closing them, and never buying or joining anything.

Are You Focused On High Open Rates? or Your CTR (Click-Through Rate)?

You know, email marketers so always focus on high open rates, right? It's important to have a high open rate. If you don't, then your emails won't get sent to your subscribers.

When your email rates get opened too infrequently, the ESP's (Email Service Providers) will think you are just sending junk email.

So don't get me wrong, you must focus on high open rates. Do that by making sure that you have a highly targeted audience. Make sure that what you have to offer is relevant to their needs.

And always keep your list "clean."

Every month, I go through my email list and delete people who are not opening my emails. But even more important than your open rate… is your click-through rate or CTR.

In other words, even if people are opening your emails… you're not going to have very many conversions if they're not clicking through to your offers.

And guess how you get people to click through on your links.

Trust.

When people trust you, they click the links in your email to see what you have to offer. If they don't trust you they won't.

So yes... give people information and value. But make sure your focus is on developing trust and rapport. Then extend that into an offer.

Because they trust you they will click on the links to your offers. Every CTR is a potential conversion of subscriber to customer or client.

Selling Too Hard

We all know that email marketing is about selling. We've all seen those greedy little email marketers who never stop selling us stuff.

Every single day there's something else. Every time you see their email you know that they want you to buy something.

And I guess that's ok as long as it's not THE ONLY purpose for emailing. You must give people value.

It could be in the form of tips or tricks or strategies or information. It could be in the form of humor or stories or relationship-building. It doesn't much matter how you give them the value… but you must give them something of actual value.

By value I mean something that helps them solve a problem or something that helps improve their lives. If you ARE doing that… then they don't mind you selling something. Especially when they actually need what you are offering in order to

have their lives improved, and
have their problem solved.

In that case, they actually look for what you're selling because know it's what they need.

How do they know that it's what they need?

that it will improve their lives,
that they're not just getting some lame sales pitch?

Trust.

Everything you do must build trust.

Selling Too Soft

It may sound strange, but some people just don't ever sell anything on their email list.

I've had clients who tell me that they're not making money with their email list. I asked them what they're offering for sale and the answer is very often… nothing.

"But I have a wonderful list" they tell me.
“I teach them this I show them that.
I link to great articles.
I tell them engaging stories.
I give them tactics that can change their business.
I give them strategies that can change their lives.
I give them so much value, so much information.
I give them everything of myself.
But they never buy anything."

Why?

Because they're not selling them anything. Nobody's going to buy something if you're not offering it.

And the selling must be relevant to whatever the value you are giving them. Don't just give them Great Value about how to do something.

Don't send emails every day giving great advice on how to train a dog to do new tricks, and then try to sell them a dating app for their iPhone. There's no relevance there.

If you're teaching your readers to train their dog, then sell them something related to dog training. If you're teaching them how to get a date or find their soulmate, then sell them your dang dating app for their iPhone.

But sell them something. If you have nothing to sell them, you're not in business.

Go back to why you're running a business to begin with.

What problems you can solve for people?

If you're NOT solving people's problems, then you don't have a business. If you ARE solving people's problems, then figure out what it is they can buy to help facilitate that solution.

You can't sell too hard because you look like a spammer and a jerk. You can't sell too soft because you'll never convert your subscribers into customers.

And if you're not focusing squarely on steady conversions, there's no point to even having an email list.

Conversion Ends With Trust

No big surprise here. Conversion begins and ends with trust.

Everything you do online must build your reputation as a marketer,

as a blogger, and
as the provider of solutions to problems for your particular audience.

Any time you

do a video, or
create an image, or
write a blog post…

… ask yourself if people are going to trust you more after you publish it.

If the answer is yes... then you're on the right track.

If the answer is no… then find a different business.

You can have the best sales pages and the best sales funnel in the world but you'll never sell anything on your email list if people don't trust you.

On the other hand, you can have an ugly little shabby sales pages with a weak sales funnel. But people will still buy things from you when they trust you.

Conversion on your email list begins and ends with trust, period.

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